Final Recruitment Drive

Last week while I was attempting to keep warm in Iceland, the Ice Warrior team were busy in Westfield, London launching the final recruitment drive for the Last Pole.

Jim and the team were adorned in polar kit, in the sunshine, launching a new digital advertisement with Ocean Outdoor.

The new advert will run on screens in Birmingham, Liverpool, Manchester, Leeds, Newcastle and Glasgow from Tuesday 21 April to Monday 4 May 2015. Further campaigns will run later in the year with an advertising donation of £250,000 from the specialist in outdoor large-format media.

You can see the advert here and the press release here.

If you know anyone who might like to get involved, let me know!

The Jan 2015 team (pic by Jim McNeill)

The Jan 2015 team (pic by Jim McNeill)

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First project of the season completed…

For the past week I’ve been out in Iceland helping with some trail work. Not quite the Arctic but it was pretty damn chilly…. Good times all round and I even found time for a bit of sledging 🙂

Thórsmörk Trail Volunteers

Our search for trails free from snow lead this season’s first volunteer team to Hjálpafoss in Þjorsadalur, where we have been working on Forest Service (Skógrækt ríkisins) trail projects in recent days. Our work included landscaping around the newly built trails at Hjálpafoss and general maintenance tasks there. This project was the first time that our teams have worked away from our home area around Þórsmörk, Goðaland and the Laugavegur, since our programme began three years ago.

We would like to thank the team for joining us, for braving the cold conditions, for their hard work… and for digging the car out of the snow so many times!

Now we are warmed up and ready for the summer!

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