Last week while I was attempting to keep warm in Iceland, the Ice Warrior team were busy in Westfield, London launching the final recruitment drive for the Last Pole.
Jim and the team were adorned in polar kit, in the sunshine, launching a new digital advertisement with Ocean Outdoor.
The new advert will run on screens in Birmingham, Liverpool, Manchester, Leeds, Newcastle and Glasgow from Tuesday 21 April to Monday 4 May 2015. Further campaigns will run later in the year with an advertising donation of £250,000 from the specialist in outdoor large-format media.
If you know anyone who might like to get involved, let me know!